TOO MANY TRADE-OFFS ALONG THE E-COMM SPECTRUM
We got frustrated with our e-commerce and digital partners, also.
Strong tech meant weak marketing know-how. And flashy agencies treated tech as afterthoughts. As CEOs, we
heard similar tales from clients. Too many trade-offs.
heard similar tales from clients. Too many trade-offs.
Technology First
“Gears + Horsepower”
Creative First
“Paint + Polish”
Pain points:
Limited Marketing Know-How
Communication Barrier
Lacking in Customer Service
Order Takers
Sell Low Using Aggressive Change Orders
Pain points:
Tech as Afterthought
Ego and Pretense
Bloated Utilization Model
Accolades over Results
Sell Low Using Aggressive Change Orders
So, we created Capo Commerce using our resources and experience as successful business-builders of enterprise integrators, mar/ad-tech innovators, and creative marketers within this space.
Capo brings the right blend of expertise for mid-market brands that need to scale digital channels to create exponential value in their businesses. We help them realize better investments to accelerate returns, using a business-centric point of view.
Technology First
“Gears + Horsepower”
Creative First
“Paint + Polish”
WHO WE SERVE
Capo serves mid-market brands who support hundreds of SKUs though established sales channels and supply chains. They know business is changing rapidly and have a burning desire to scale digital commerce in split of previous set-backs or confounding complexities.
The right clients also share our higher expections:
Where the current experience seems ...
- Narrow / Skewed
- Unaccountable
- Mysterious / Risky
- All About Today
- Only for Rebuilds
- Rigid with Conditions
- Focused on Staff Utilization
Capo aspires to be ...
- Narrow / Skewed
- Responsible
- Open / Direct
- Scaling for Tomorrow
- Resourceful / Pragmatic
- Gritty with the Hard to Messy
- Focused on Right-Sized Expertise
MORE BACKGROUND
For decades, Andrew Levi 
and Mike Covert have been successful entrepreneurs and builders of robust businesses within the marketing and business technology spaces. They collaborated together for several years in digital marketing, e-comm and omnichannel initiatives before deciding to combine strengths and experience formally with Capo Commerce. [Pronounced “KAY-poh” Commerce] Like the musical clamp it’s named after, they are hands-on in the organization that tunes enterprise technology with creative marketing for mid-market brands that expect greater value out of their digital channels.
and Mike Covert have been successful entrepreneurs and builders of robust businesses within the marketing and business technology spaces. They collaborated together for several years in digital marketing, e-comm and omnichannel initiatives before deciding to combine strengths and experience formally with Capo Commerce. [Pronounced “KAY-poh” Commerce] Like the musical clamp it’s named after, they are hands-on in the organization that tunes enterprise technology with creative marketing for mid-market brands that expect greater value out of their digital channels.
Capo is based in Dallas, Texas, but global in expertise, working with best-in-class talent in a decentralized model as a compelling mix of skilled experts and committed stewards. Right-sized for each engagement.