Earthbound Trading Company is a national retailer of bohemian fashion, eclectic gifts and home décor with more than 100 boutiques, enhancing offerings with an omnichannel reach and a robust digital destination.
The Challenge
Capo engaged with this resourceful, 30-year-old retailer which had hardly scratched the surface of e-commerce potential in the Magento Community solution. Having decided to make the leap to a fully supported, enterprise-grade Adobe Commerce Cloud (ACC), Earthbound needed a seasoned agency to help them grow into their digital aspirations thoughtfully. The transition to ACC required thorough upfront planning and several new capabilities including better back-office integration, administration, analytics, SEO and enhanced site visitor experience.
Solve
As always, Capo started with a thorough blueprint of the current Magento Community system and created a detailed roadmap to transition to ACC. EB trusted the Capo team to develop, test and deploy the ACC solution including new points of integration and features which make managing a growing catalog of 10k SKUs and thousands of customers possible with their lean team. Capo continues to work closely with the EB team to enhance and optimize the ACC ecosystem including SEO optimization, platform upgrades, analytics, and retention marketing.