As a leader in dining, entertainment, gaming and hospitality industries, Landry’s Inc. welcomes digital customers to Landy’s Kitchen home delivery for curated packages to prepare gourmet food at home. Landry’s owns and operates more than 60 unique brands such as Landry’s Seafood, Chart House, Saltgrass Steak House, Bubba Gump Shrimp Co., Morton’s The Steakhouse, McCormick & Schmick’s, Mastro’s Restaurants and Rainforest Café locations.
The Challenge
Landry’s Kitchen had been using Shopify for years and became frustrated with its inability to accommodate a multi-faceted payment experience as well as multi-site inventory and order management structure. LK has a rich loyalty, gift card and reward system that spans many of the Landry’s 60 brands. Managing individual Shopify sites for each brand was cumbersome when they leverage common back-office functions such as supply chain, ERP and CRM. After searching for a more scalable solution, they decided to move all their e-commerce sites from Shopify to Adobe Commerce Cloud (ACC). At the recommendation of the ACC team, Landry’s selected Capo Commerce as the partner to get them there.
Solve
Capo first completed a comprehensive blueprint and roadmap of the current Shopify instance, determining all of the existing business rules and working closely with the LK team to fully understand the gaps, limitations and desires of the enterprise ACC solution. Once complete, Capo then teamed with LK business unit leadership, technical, marketing and ops to develop, test and deploy a highly scalable and integrated ecommerce experience. The new system includes support for complex checkout mechanics including redemption of Landry’s loyalty rewards, PayPal, Gift Cards, Apple/Google pay and cryptocurrency as well as traditional credit cards. It also includes enhanced inventory and fulfillment integration as well as extensibility to other line-of-business, back office and marketing automation systems. The LK system is now the foundation for moving the other properties into a single unified e-commerce instance.