SFERRA manufactures and sells luxury cotton linens, bedding, and accessories, and is the global market leader for products found in high-end resorts, hotels and homes.
SFERRA’s Board of Directors engaged us to review, assess and help determine strategy for a design and re-platform of their direct to consumer website as well as integrate multiple back-office technologies. Our first order of business was to audit their current technology architecture, integrations, products and tools. We took the time to understand the risks and constraints to scaling their growing e-commerce business.
We believe a focused blueprinting process prior to any development is critical to minimizing risk and ensuring success. It informs an accurate executional budget, timelines and strategic opportunities before building. Our assessment effort with SFERRA focused on e-commerce platform optimization and also included back-office and supply chain integration, putting them on a seamless path to significantly grow revenue.